Marketing Content / Strategy Consultant

CyberGuard360 (https://cyberguard360.com) is a SaaS platform company providing cybersecurity platforms and services for MSPs; CyberGuard360 currently has 2 platforms, CyberGlass and PIIGuard360 (https://piiguard360.com). We have a terrific sales and market automation arm; we are looking for a seasoned marketing content/strategy consultant to design and develop marketing assets/collateral. These assets would target 2 audiences; MSPs – see definition below – who would buy our platform services (CG360 -> MSP) and business owners those MSPs would sell them too – we call these white-label assets/collateral – (MSP -> BIZ).

We’re looking for print/web ready assets/collateral to support our sales & marketing strategy. We need marketing asset/collateral creation as follows
CyberGuard360 is looking for assets for 2 types of audiences being targeted:
CG360 -> MSP mps mps MSP -> BIZ biz
CyberGuard360 sales/marketing efforts directed at MSPs CyberGuard360 Partners (MSPs) to white label/brand as their own, and use to sell their target audience of business owners who need cybersecurity services
With the above in mind, for both platforms, CyberGlass and PIIGuard360 – below should be developed for each of the platforms
6 – 10 assets including brochures, fliers, booklets, and others as advised/recommended by consultant and approved by us. These assets would target MSP owners who offer/want to offer cybersecurity services to the MSP clients
  • All assets should be rendered for both physical and digital form for distribution as such
  • These assets will be used for mailings, trade shows, meetings and, for digital, email campaigns
  • 5 – 10 social media assets for distribution on social media to drive engagement
10 – 15 assets including brochures, fliers, booklets, and others as advised/recommended by consultant and approved by us.
  • All assets should be rendered for both physical and digital form for distribution as such
  • These assets will be used for mailings, conferences, meetings and, for digital, email campaigns
  • 5 – 10 social media assets for distribution on social media to drive engagement
This project requires the following
  •   Experience working in marketing or ad agency or experience working with similar clients
  •   Experience working in or on business-to-business professional services programs
  •   Experience working on projects targeted at these types of audiences

To submit a proposal, please share a brief summary of your experience for 3-5 prior clients, including examples of previous marketing assets/collateral developed for each. These clients should be in the target audiences.

MSP : A Managed Service Provider (MSP) is an IT service company offering managed services to end users and organizations on a proactive basis. Managed services are responsible for hosting and then managing servers, specialized applications and network for clients. Mostly, MSPs own the entire physical back-end infrastructure and also provides resources to their clients. All this is remotely performed over the internet and helps clients cut costs besides enhancing their operations. Managed services provided by MSPs are considered to be an alternative to the break-fix or on-demand outsourcing model where services are offered on-demand and the client is billed for these services.